Beef Month For All

Beef Month For All

This past month, the beef industry and its supporters celebrated Beef Month, a time to recognize all sides of the beef value chain, from where it starts with producers to where it ends with the consumers who buy the finished product, and the importance that every member of the chain has on the success of the industry.

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Do “swag items” really work?

Do “swag items” really work?

Companies are always looking for fresh and innovative ways to draw people into their booths when they are out and about at events. One of the tried and true ways is with “swag” or free promotional items that attendees can take with them when they leave. Now these days you can slap your logo on just about anything, but the question is, should you? Does this tactic really work and is it worth your investment?

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Social Media on a Budget

Social Media on a Budget

The OC Crew recently got a question about “What is the best social media platform to use if you are a business limited on resources?” We thought this was a great question to kick off the year and so we are going to dive into this issue and share a simple “formula” we here in the OC Crew have created to help small businesses and startups navigate the social world.

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2018 Rewind

2018 Rewind

It is hard to believe another year has nearly come and gone. With 2018 winding down, we wanted to take a moment to reflect on the year behind us and share what we are looking forward to in the year ahead.

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From the Ground Up Part 9: Deep Dive and Review

From the Ground Up Part 9: Deep Dive and Review

We are continuing our 2019 Planning highlight in this week’s “From the Ground Up” blog series. We get the challenges facing entrepreneurs and small business owners because we have been there too. This new ongoing blog series for entrepreneurs and small business owners just starting out will feature helpful tips and topics on building and marketing your business from the ground up.

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From the Ground Up Part 8: Data Download

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As the year is coming to a close, taking a look back is important for all of us, both personally and professionally. Businesses should also take the time to reflect, especially to review the data their marketing and public relations efforts generated to see what tactics saw success, which ones didn’t, and where improvement could be needed.

Analyzing the performance of each of your digital platforms is crucial to planning for the coming year. Likes, clicks, engagement, reach, views and conversion rates are all considered to be vital pieces of data in today’s digital age. They can help determine the strongest and weakest points of any company’s digital marketing strategy.

Setting aside time for a “data download” with your team can help everyone be on the same page going into planning for the coming year. First, ensure that all of the members of your team who are in charge of your platforms are present, including website, social media, email marketing, advertising, and sponsorship personnel. Everyone should come prepared with the necessary data and statistics that will be needed for this review. Those include week by week, month by month, and year over year data and statistics.

Once gathered, do a deep dive analysis of the data with the entire group, pointing out the important statistics or changes in data within each platform, where the intersections happened across the platforms, losses or gains, as well as new areas that have just been broached. Look at what the meaning is behind these changes or highlighted numbers; was there a cause for the change? If so, what was that cause i.e. a specific tactic, campaign, or piece of information and what effect did it have for the platform and for the company’s overall marketing strategy?

 Also, be sure to look at any previous goals that were set regarding platform performance. Were those previous goals met? How does the data show that? If those goals weren’t met, consider looking at how those goals were set and why, then think about whether those goals are still attainable for the coming year or if need to be adjusted to be more attainable. Finally, think about what new goals you would like to set for the performance of your platforms that would be trackable through data analysis.

Lastly, you and your team should look at your ROI or “Return on Investment” for reach of your platforms. What kind of time, money and resources did you invest in your marketing and communications efforts via these platforms this past year? Did those efforts or investments create an increase in sales, customer engagement, or new business? Does the data support this?

These questions and their answers can help you and your team determine where your company’s marketing saw success, where it may have fell short, and where you can concentrate your time and resources in the coming year to ensure continuous improvement and growth. Data analysis and review can save you and your company time and money down the line by helping you to be both efficient and effective in your marketing, public relations, and communications endeavors, painting you a detailed picture of what your audience likes, what they want and the best ways to reach them. Data can make all the difference, so make sure you are taking the time to let it make the difference for you.

Have questions about how companies can use data to inform their marketing strategies? Have an example of how your company has successfully used data to change the way you connect with your audiences? Share your thoughts in the comments below or in our LinkedIn discussion.

Public relations and “Time to Vote”

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We are days away from a major mid-term election here in the U.S. that has been the hottest topic around the country. In this heightened political climate, there is a group of brands turning to public relations to help them use their platforms to support voting efforts, announcing what is being called the “Time to Vote” campaign.

In anticipation of the November 6th mid-term elections, the New York Times has reported that nearly 150 companies are taking part in the campaign. This includes launching national ads as well as company specific initiatives that give their employees dedicated time to go to the polls during business hours.

Some participating companies are going a step further, including blue jean icon Levi’s, whose “Your Voice, Your Vote” commercial has been airing during major NFL broadcasts and beyond. Walmart is taking part by creating an informational website where people can discover info on how to become a registered voter, who the candidates in their election are and where their polling location is. Finally, the ride-share giant Lyft is using their service to offer discounts and free rides to the polls for voters in underserved communities.

All of this goes to show the changing landscape of public relations and brand messaging in conjunction with politics. Major brands are more willing now than ever to use their platforms to promote social and political action within their audiences, a trend that has never been seen used on such a scale before. This “non-partisan” campaign aims to encourage voter turnout during an era where only half of eligible voters have been recorded to participate.

If these examples have you wondering whether your brand should join the movement, there are few things you may want to consider during this decision-making process.

Does it fit your brand?

Brands must consider whether or not publicly participating in this campaign fits their current messaging, mission and goals. Companies may think about participating to a certain degree or level that better suits their brand identity, such as creating time for their employees to vote during business hours but not sharing that initiative publicly with their audiences if it is not something that necessarily fits the public persona of the company or is uncharted water for the brand.

Is it authentic?

As important as voter turnout is, it is important for brands to reflect on what their public involvement in politics has been previously, if at all, and how those moments were perceived by their audience before deciding to use their platforms in this way. If a brand hasn’t discussed politics in the past, they should consider if the messaging they want to share will simply come across as “jumping on the bandwagon” or if it is a real and authentic message that meshes with their overall brand message.  Inauthenticity can be the biggest downfall for a brand as it can cause their audiences to lose trust and loyalty, therefore tanking engagement across any and all platforms.

It is important not to get caught up in “getting political” simply for the sake of getting political. Although these mid-terms are one of the hottest topics of the moment and the “Time to Vote” campaign is a major movement by big-name brands, getting involved is not necessarily the right move for all brands or audiences. At the end of the day, companies must do what is best for them, their brand and their audiences, no matter the political or social climate. The “Time to Vote” campaign is certainly changing the game for how brands interact with their audiences during heightened political times and only time will tell if this trend continues.

 Have questions about whether or not your brand should get involved in the “Time to Vote” campaign? Is your brand using its platforms to promote voter turnout? Share your thoughts and ideas in the comments below or join our LinkedIn Discussion

Hours in the Day: Workplace Innovation

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Recently, Inc. shared an article that grabbed our attention. According to new research, Wharton’s star professor Adam Grant posits that work days should end at 3 p.m., cutting out what researchers are saying is just wasted time. The article highlights how recent findings are showing that our brains simply don’t have more than four good hours of focused work in them and that more often than not, 50% of employees are getting their work done in 5 hours or less.

It also goes on to point out Professor Grant’s theory that ending the work day at 3 p.m. would make life more cohesive and consistent for both working and non-working parents, as regular school days usually end at 3 p.m. It would also eliminate the afternoon slump, saving employees time and energy trying to fight it and therefore upping productivity.

All of this leads us back to the idea of innovation in the workplace, and how employers and business owners can think about breaking the mold in how they work and where they work. In this highly creative and innovative age, even things such as the 8-5 business day and cubical offices are being thrown out the window in favor of set-ups that help foster productivity, creativity and positivity for their business.

New business owners, whether small or large, should consider what kind of work environment they want to foster when building their space and schedule. Studies have shown that time and again, employees say that they want to feel like they are cared about in their workplace. They want their employers to be invested in their well-being and success.

One way to do that is to consider innovative approaches that help to support your employees physically, mentally, and emotionally. Here are a few ideas that are starting to be implemented in industries across the globe:

  • Flexible Hours

  • Remote positions (work from home)

  • Adapted work day (i.e. 8 a.m. – 3 p.m.)

  • Adapted work week (i.e. Monday – Thursday)

  • Next generation work stations

    • Standing Desks

    • Ergonomic Desk Options

    • Outdoor work stations

    • Aquatic work stations

    • Collaboration areas for team-based work

  • Decompression areas within the office

    • Nap rooms

    • Quiet pods

    • Sensory deprivation tanks

  • Socialization areas within the office

    • Lounge areas

    • Open-concept kitchens or cafes

    • Gyms or exercise areas

    • Outdoor gathering spaces

Overall, it is clear that when employees feel cared for, they perform better. They are often more excited to be at work and more energetic about the work they are doing. This is all means the potential for higher productivity and positivity for all. With research to support these innovations, business owners would be remiss to not consider shifting their work environments to help accommodate these new ideas and technologies that can greatly improve the lives of them and their employees. Change can be hard, but it is not always a bad thing.  

Have questions about how you can foster an innovative workplace? Are you a business owner who has successful implemented new workplace innovations? Share your thoughts in the comments below or in our LinkedIn discussion.

Social media in times of need

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This time of year brings with it a lot of things, including the height of natural disaster season around the globe. When disaster strikes, it is crucial to be able to relay information to the public in a timely and effective manner. In today’s age, we have seen the rise of social media being used as a first alert and response mechanism in times of public crisis. Whether you work for a government entity or a local business, it is important to know the ground rules for social media during large-scale disaster situations.

  • When disaster strikes within your area, be sure to check any scheduled posts across all your platforms for the coming hours and days. Ensure that nothing you or your organization had planned to post would be considered inappropriate considering the timing and cancel anything that could be considered offensive for the situation.

  • If you or your business will be directly affected by the disaster, consider using social media to communicate with your customers, clients, partners and employees about the state of your business; what your business hours will be in light of the situation, whether your location sustained any damage, and whether your team is safe.

Be sure to think about the safety of all parties when considering opening up your business during the disaster. Does your business provide services or supplies that victims of disaster need? Could your brick and mortar provide safety or shelter to those who have been displaced? Think about how you can be of assistance as a part of the community during a large-scale event.

  • As an organization whose clients, customers, and/or employees live in the affected area, consider using your social media to help spread emergency alerts and important communications that those in the affected area(s) need to know. Retweeting and reposting information from credible sources can help expand their reach and help ensure that those who could be affected are kept up-to-date for their safety and well-being.

Preparedness can ensure your business is a helpful and credible source during times of crisis. Developing a plan now for your organization’s social media during disaster situations can ensure that mistakes aren’t made in the moment and that your platforms are used in the most effective ways that can potentially help save lives. Social media has the power to connect people in a multitude of ways, and it continues to prove its worth in times of need as a way to help protect and bring together communities impacted by tragedy, devastation and disaster.

Have questions about how your business can develop an emergency preparedness plan for your social media? Have examples of how your business was able to effectively use social media in times of public crisis? Share your thoughts in the comments below or in our LinkedIn Discussion.

Data makes the difference

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We live in a world of data where knowledge is power and having the most accurate and up-to-date information is critical to success. This is especially true when it comes to knowing where your consumers are and how best to communicate with them. The agriculture industry is no stranger to this, which is why it is important to be abreast of the latest consumer studies and findings.

This month, the Agri-Media Council of Connectiv in conjunction with the National Agri-Marketing Association released its 2018 Media Channel Survey results. This study was started in 2010 and is conducted every other year among U.S. and Canadian livestock and crop producers.

This year, overall media channel usage saw a slight drop overall from previous years. There are a multitude of variables that could have contributed to this result. However, in this highly digital age, it is interesting that producers reported engaging with media platforms less frequently. Despite that drop, agricultural newspapers and magazines continue to be the most highly used media channel amongst producers of all ages and demographics.

Since 2010, the survey has also taken a close look at weekly media channel usage by income level. Across four different income brackets, this year’s study shows that producers at the higher income levels use a broader array of channels to access any needed industry information. Higher income earners were also shown to have a higher net digital usage. Overall, this area of study results has consistently shown that the higher the income, the higher of the media usage.

In recent years, the survey has begun to ask producers how they learn about new products, services, equipment and suppliers. This is a unique piece of data that helps ag businesses learn more about their consumers and what informs their buying decisions. The results of this question showed that producers use ag newspapers and magazines to inform themselves of new products and trends more than any other media channel. This has been a consistent pattern throughout the life of the study thus far.

The council added a new question in 2016 about what channels “prompt respondents to visit an agriculturally-related website?” This year, results showed that as expected, ag newspapers and magazines had the most influence, no matter the respondents level of digital usage. However, the more interesting data showed that daily digital users actually use every type of media channel, digital or non-digital, more than less-frequent digital users or those who do not use digital at all. This tells us that those producers who are daily digital users are voracious consumers of media from all types of channels.

Finally, the survey showed that the younger the respondent, the higher the level of media usage via smartphone. This is a trend that is not all that surprising and confirms the ever-present digital age we live in. Overall, the 2018 Media Channel study has shown that using an integrated marketing process to reach producers continues to be the way to be successful in agri-marketing. 

This information is highly impactful to ag businesses and communicators trying to engage with their producer audiences. It is data and research such as this that helps agricultural marketing and communication reach new and innovative levels.

 Have questions about how industry study data can help your business? Do you currently use data to help inform your marketing and communications efforts? Share your thoughts in the comments below or in our LinkedIn Discussion.

Young and Able: Giving back as a young professional

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Last month, members of the Oreana Communications team were proud to be a part of a small team of local young professionals who organized the Better Stamford School Supply Drive, a community wide effort to buy and gather supplies for the students and teachers of the Stamford Independent School District here in Stamford, Texas.

The supply drive was able to collect $3,000 - $4,000 worth of school supplies via their local drop-off locations as well as nearly $4,000 in monetary donations, all of which was spent here in the Big Country. The supplies were delivered to the schools on Monday, August 13th and were available for students to pick up during the Meet the Teachers night and throughout the first days of school.

(L-R) Better Stamford School Supply Drive Organizers Jessica Decker, Emily Burds, and Kassidy Martin at the Abilene Office Depot.

(L-R) Better Stamford School Supply Drive Organizers Jessica Decker, Emily Burds, and Kassidy Martin at the Abilene Office Depot.

In just over a month, OC President Jessica Decker, account executive Emily Burds and friend Kassidy Martin of Central Texas Farm Credit of Haskell were able to work with local businesses to coordinate supply drop-off locations around the community as well raise monetary donations. They were able to devise a plan on how to best utilize the funds to buy the most supplies for the best value and were able to allocate the supplies by need between the elementary, middle school, and high school.

Thanks to it being Tax-Free Weekend (August 10 – 12), along with the tremendous Back-To-School deals and discounts the organizers were given, they were able to make every penny count so that every donation truly went to the students and teachers of Stamford. This amounted to a savings of over $2,150 across the board. 

The organizers plan to continue the Better Stamford School Supply Drive as an annual event and look forward to the future of this fundraiser, with hopes to expand and bring aid to students in other local communities.

Jessica, Emily and Kassidy were able to make a very large impact on their community in just a few weeks. Using their individual skills and talents, they were able to reach out to the entire community to come together to support the next generation here in Stamford and ensure that no student went without the tools they need for educational success.

This goes to show that you really can make a difference, no matter who you are, where you are or what time or resources you may have. You don’t have to have a lot of money to be able to start getting involved and giving back to your community as a young professional. You can use your skills, talents and expertise to help make a difference in impactful ways.

The OC Team encourages other young professionals to step up and find areas of need in their own communities. Get together with colleagues and friends who may also be looking to get involved. Time with friends is always well spent but time spent giving back is even better.

Have questions about the Better Stamford School Supply Drive or ways you can give back as a young professional? Are you a young professional who has been involved in organizer a fundraiser or charity work? Share your thoughts in the comments below or in our LinkedIn Discussion.

Brands We Are Loving Right Now 2

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Sometimes, you have to give credit where credit is due. This week, we are taking a moment to give a few shout outs to some outdoor lifestyle brands we are loving right now. Companies are stepping up their game when it comes to their brand voices and communications with consumers. These three outdoor recreation-inspired companies stand out to us as leaders in their space who are using new, innovative and engaging ways to connect with their audiences and promote their products.

Yeti

This cooler company has made waves in the last few years as the rugged outdoorsmen’s best friend. Their wide product line has become synonymous with top of the line, lasting quality. They’ve also made in a name for themselves in their communications tactics, using digital imagery to showcase the versatility and toughness of their products and brand as well as the customers who depend on them across the globe. Through their extensive ambassador program and current film tour, they have truly made their brand a part of a culture and lifestyle and are reaching new and existing customers in a way that no other company has done before.

Black Rifle Coffee Company

BRCC came onto the scene with a ferocity not many would expect from a coffee company. Veteran-owned and operated, Black Rifle has become a coffee brewer of choice for the grittier, hard-working, middle-class American that is looking to change up their normal cup of joe. This fellow Texas-based company is infinitely proud of their American roots and is not afraid to show it, using their military veteran background to lead their brand voice. Through their humorous and to-the-point messaging via their highly successful social media and influencer connections, they have built a cult following that has allowed them to expand their product line and turn what was once a start-up coffee company into a lifestyle brand.

Columbia Sportswear

This beloved sportswear company has been in the game since the beginning and has creatively evolved to adapt to the shifting digital landscape. Through social media, an impressive ambassador program, extensive digital advertising, and video storytelling that includes the likes of actor Zac Efron and his equally adorable younger brother trekking out on an adventure filled road-trip, they have turned their apparel line into an outdoor lifestyle brand for all ages. Family friendly and inclusive, this brand strives to be the sportswear brand for the every-day adventurers and the intrepid travelers and continues to succeed at connecting with customers in down-to-earth and engaging ways.

Have a question about how you can take your brand to the next level? What brands are you loving right now? Let us know in the comments below or in our LinkedIn discussion!

From the Ground Up Part 7: Prepping for 2019 Planning

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The year’s end is coming faster than any of us would like. As we approach the end of summer, many companies will be starting to plan for the coming year. When beginning 2019 planning and budgeting for your company’s marketing, communications, or public relations efforts, there are few things to consider that can help inform how you can approach the new year.

Audience

Before diving into planning, consider re-evaluating who your core audience is. Is that audience the same or has it changed? If so, how has it changed and who has your core audience become now? Who do you want to connect to and who do you want you messaging to reach?

Tactics

Review the tactics you have been using this past year. Were they successful? If so, how? And if not, what could have been done differently? Where can improvements be made if you continue to implement these tactics?

Consider the tactics you wanted to try in the previous year and did not get the opportunity to. Would they fit into the coming year’s goals? Do you have new resources that would make these tactics possible now when they weren’t before?

Brainstorm the new tactics that you would like to implement in the coming year. What fresh new ideas do you have that could revamp your communications plan? What new resources are at your disposal to work with?

Content

Evaluate the content that was created in the previous year across all platforms. What content is reusable? Could it be repurposed into something new or different? What new content is needed? How can any new content created be made to be evergreen or reusable for the future?

These evaluations can help inform your budgeting for the coming year, ensuring you can allot the appropriate funding to the tactics that will be most effective for your company and allow for flexibility to pursue ideas or opportunities that may come about throughout the year.

We encourage you to work with your team and any agencies you work with when you conduct these reviews and evaluations as part of your 2019 planning. Their insights will be valuable to the planning process, as they will be the ones implementing these tactics in the day-to-day operation of your business.

Have questions about how to start your planning for next year? Are there ideas that have helped you and your company through the planning process? Share your thoughts and questions in the comments below or in our LinkedIn discussion.

Brands We Are Loving Right Now

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Sometimes, you have to give credit where credit is due. This week, we are taking a moment to give a few shout outs to some brands we are loving right now. Companies are stepping up their game when it comes to their brand voices and communications with consumers. These three brands stand out to us as leaders who are using new, innovative and engaging ways to connect with their audiences.

Wendy’s

We have been in love with this brand for ages. They really cornered the market of a brand having a true voice. Via their various social and digital platforms, they are engaging with consumers on an entirely different level than most in their industry. They emerged early as leaders in this space and solidified their place by stepping outside the industry comfort zone and publicly interacting with other competing brands. This set the bar high and forced other brands to work towards the level Wendy’s had set. Their humorous and sometimes audacious brand voice is not one to be ignored and manages to cut through the noise within their industry and beyond.

Warby Parker

We are a bunch of proud glasses wearing nerds at OC, so when Warby Parker broke onto the scene a few years ago, you can bet we took notice. Their company model has literally reshaped the prescription glasses world, so we weren’t all that surprised to see that their branding did the same. Their intensely human approach to their work shines through in the way they engage with consumers on all of their platforms. Even their brick and mortar stores are a testament to their minimalist approach to their branding and marketing, letting their products and impressive customer service truly do the talking. With the company’s core values rooted in quality, affordability, and charity, you can’t help but love a brand that gives as much as it gets.

Pop-Tarts

The famous toaster pastry of all our childhoods shot out of the gate in 2018 to become a savage competitor in the social game. By giving their platforms an actual personality, they have become a brand people love to engage with. They have used their newfound popularity to launch a resurgence of their brand in the marketplace, connecting with their OG consumers while dialing in the new generation to their product. They have brilliantly taken the idea of brand voice into a whole new playing field, using the latest social trends and using their social space as a place to reach out to their audiences and connect with competing brands in an often hilarious way that is always memorable.

Have a question about how you can take your brand to the next level? What brands are you loving right now? Let us know in the comments below or in our LinkedIn Discussion!

Team OC Takes Part in the Texas Cowboy Reunion

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This week, we are proud to be taking part in the 88th Texas Cowboy Reunion, an event with a rich history here in Stamford, Texas. Celebrating western heritage and culture, the Texas Cowboy Reunion brings together rural communities from across central and west Texas for four days filled with events, rodeo performances, concerts and more.

We are proud to have Oreana Communications call Stamford home. We always look forward to any opportunity to give back to the community, which is why we are pleased to once again be a sponsor of the Texas Cowboy Reunion. We are proud to be working with other business owners and community members to bring this historic event to life.

Not only is an event like the Texas Cowboy Reunion an opportunity for us to give back to the community we reside in, it is also a chance for us to connect with the individuals, businesses and organizations that also call this community home. We are able to use our skills, talents and expertise to help grow the impact this event can have, which in turns supports the community of Stamford as a whole.

As they say, the more you give, the more you get and we at OC believe that philosophy wholeheartedly. We feel it is our duty to engage with the public and to give back where possible. This allows us to spread the message of our brand in a positive and rememberable way that will leave a lasting impact.

Our community involvement isn’t limited to just this week either. We try to be active year-round in a variety of ways including through our memberships with the local Chamber of Commerce and area Young Professionals organization. Whether it is a community clean-up day, fundraiser, or conference, we make sure to take the time to be present and engaged at every touchpoint we can be.

We want to encourage other startups and small business to be active and engaged in their own communities. There are always opportunities for businesses to step up and give back, all you have to do is look. Consider joining your local Chamber of Commerce if you aren’t already a member, network within your local area when and where you can, evaluate what your company’s mission and values are and consider joining forces with a worthy charity that matches what those values are. There are an innumerable amount of ways you can support your community and be a true force for change, and that is never a bad business plan.

Have questions about how your startup or small business can get involved in the community? Do you have ideas or positive stories about community involvement or charity work that your business has done? Share your thoughts in the comments below or in our LinkedIn discussion.

When Doing Good Makes Good

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Recently, more companies have been stepping into the spotlight by using corporate responsibility to fuel large scale PR campaigns. One company, Dominos, continues to be successful in this realm.

Since the company’s reinvention of itself, it has consistently made headlines through its calculated and innovative moves. Focusing solely on its delivery and carryout functions, it has resurged as a brand that people trust and engage with.

Last Monday, they announced their latest public relations push that shows how corporate responsibility can truly impact consumers. In a bold and nearly comical move, Dominos unveiled its Paving for Pizza campaign that aims to take America’s aging infrastructure into their own hands.

The inspiration behind this somewhat off the wall idea? Dominoes claims that America’s bad roads are causing catastrophic damage to their pizzas. According to the campaign website, “We can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped. So we’re helping to pave in towns across the country to save your good pizza from these bad roads.”

Currently, the company has already partnered with four towns across the country, filling in their potholes while cheekily leaving behind the company’s logo alongside their catchphrase “Oh yes we did.”

Although this publicity stunt may seem like it is for the people, the brilliance comes in the fact that it benefits the company just as much. People are once again talking about Dominos in a positive light, especially since this campaign comes at a time when American infrastructure has been in the spotlight, needing an estimated $4.5 trillion dollars in the next seven years to fix it according to the American Society of Civil Engineers.

Dominos was not the first to try this tactic however. KFC took on this unique campaign back in 2009, however it was received with less enthusiasm and some backlash in a few of the five cities that were chosen. What was expected to be good press for the good works the company was doing quickly turned negative when third party groups began to condemn the city governments who were accepting the grants.

At this point, only time will tell how this campaign will pan out for Dominos. Considering their recent winning track record however, they have built up a reputation of trust and good will amongst consumers that has cleared the way for them to execute such an ambitious tactic that relies on its brand’s public persona of positive corporate responsibility.

Have questions about how companies use corporate responsibility for public relations? Have ideas or examples of good corporate responsibility used for successful PR campaigns? Share your thoughts in the comments below or in our LinkedIn discussion.

Celebrating Beef Month

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All month long, the beef industry and its supporters have been celebrating Beef Month, a time to recognize the impact the beef value chain has on global agriculture and the world population. Oreana Communications is proud to be a part of the beef industry, supporting producers across the nation and helping our clients to bring their stories to life.

For us, agriculture is a way of life. We are a part of the beef industry both professionally and personally. To honor Beef Month, we are sharing how the beef industry has impacted our own lives and why we love being a part of it.

Ben Spitzer, OC Video Director, has been a part of the beef industry since birth. His entire professional career has also been intertwined with the industry in one way or another. He continues to be a beef producer on his family’s ranch in his downtime.

“Beef production is something that has always fascinated me and driven me. Ever since I can remember, I have had cattle,” says Ben. “I love the history and the future of the business. The ability of cattle to turn something inedible to humans (grass, byproducts, etc.) into delicious nutritious food for us is very intriguing to me. Fine tuning this through genetics is the most interesting thing in my opinion.”

OC Account Executive Emily Burds did not grow up on the farm but was raised in an agricultural community. Her family’s history in farming and the producers she grew up around gave her the confidence to pursue a career with agricultural connections, especially to beef production.

“Being a part of the beef industry, I love the people I get to interact with day-to-day,” says Emily.  “Ranchers and farmers are some of the best folks you’ll ever meet and really do care about their animals and their land and deserve so much thanks doing such a thankless job. Getting to help tell the important stories of this industry is a true honor to me.”

Oreana Communications founder and President Jessica Decker has dedicated her life to agriculture. Coming from both a family and community of producers, their influence can be seen in her decision to open OC’s headquarters in her hometown of Stamford, Texas, whose history and culture was built around the cattle ranchers who originally settled the area. Her appreciation for the industry continues to inspire how she spends her time both inside and outside the office and is why she is passionate about celebrating the beef industry.

Personally, I would celebrate every month as beef month,” says Jessica, “Celebrating “Beef Month” is a way for the industry to recognize the things we have accomplished and how we can continue to improve and grow in providing a great product to consumers. I think Beef Month should also celebrate our consumers as well, because without them we wouldn’t have a beef industry. People trusting beef producers and continuing to buy our products allows many of us to do the thing we love- raise cattle- every single day and that is definitely something worth celebrating.”

Our team here at Oreana Communications comes from many different backgrounds, but our love, appreciation and respect for agriculture and the beef industry is one of the many things that bonds us. We are truly privileged to bring our various skills and expertise together to help our clients in the beef industry and across agriculture, whose work in feeding the world is of the utmost importance to humanity.

Have questions about how you can celebrate Beef Month? Are you a member of the beef industry with stories to share about how this industry has positively impacted your life? Share your thoughts and questions in the comments below or on our LinkedIn discussion!

Mental Health in the Workplace

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May is Mental Health Month, a time to raise awareness about the importance of mental health for people of all ages. This week, we’re delving into the importance of mental health in the workplace for both individual professionals and business owners alike.

As business owners or professionals in the workplace, it can be easy to overlook our own needs as we work to achieve our goals and build our businesses. It is critically important that we as individuals, as well as companies on the whole, focus on the importance of both mental and physical health.

The topic of mental health has become highly talked about in recent years, and its importance cannot be understated. According to a 2015 CNNMoney report, Americans work an average of 34.4 hours a week, longer than any other of the world’s largest economies. Full time workers reported working an average of 47 hours per week, earning the U.S. the moniker of “Most Overworked Nation”.

These statistics have been correlated with the continuously rising incidence of mental health in the workplace, especially in those middle-aged and older. According to a World Health Organization study, depression is the leading cause of disability, with more than 300 million people suffering globally. In turn, WHO estimates that depression and anxiety disorders cost the global economy $1 trillion per year in lost productivity.

Today’s best management practices now encourage business owners to have mental health resources and support in place for their employees to utilize. This can help improve workplace culture and morale as well as aid professionals in finding work-life balance.

Thanks to today’s ever-expanding technology, professionals now have a variety of resources at their fingertips to maintain their mental health. From online counseling and support groups to organizations like Project Semicolon and TWLOHA who are working to influence policy, legislation and public awareness of mental health, individuals can find the support and resources that fit them and their lifestyle.

Before getting too caught up in the project deadlines and board meetings, it is important to take a moment of self-assessment to ensure you are taking care of yourself first and foremost. Taking some time for self-care can be an important component of a healthy routine. At the same time, if you see an employee or colleague that may be struggling, consider reaching out to them to see how you might be able to help.

Our mental health is just as important as our physical health, and although this is Mental Health Month, raising awareness is a year-round endeavor that goes far beyond this one time of year. We encourage individuals and business owners alike to consider how they can incorporate mental health awareness in their workplaces and everyday lives. 

Have questions about mental health resources for professionals? Have ideas about what today’s workplaces can do to better support mental health awareness? Comment below or join our LinkedIn Discussion to share them.

National Volunteer Month: All The Feels

National Volunteer Month: All The Feels

April is National Volunteers Month so we are delving into the different ways individuals can volunteer of their time in their communities.  Giving back can be just as beneficial for you as it is for those you are helping with your time and talents. 

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From the Ground Up Part 6: Marketing - Beyond the Basics

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Sometimes it is hard to know what the recipe is for success when you are an entrepreneur just starting out, and the list of things a new business needs can be endless. This is especially true as new business owners begin to navigate their own marketing needs. To help you begin to tackle this, we have put together a simple list of the true marketing necessities every entrepreneur needs to get their business off the ground in our Marketing 101 mini-series.

In this mini-series, we’ve talked about the marketing basics every entrepreneur should know when starting their new business. In this final installment, we’ll delve into what comes next and how new business owners can take their marketing to the next level. Things like creating video for digital use or mastering social advertising may not be in your wheelhouse and that is where an agency can be an asset to you. Below are a few tools that agencies like ours can help you with to take your marketing beyond the basics.

Video

Having video content to use across multiple platforms is paramount in today’s interactive digital world. Content is king and video is at the top of that chain. Bringing in an agency like Oreana Communications can help you determine what video needs you may have and what can be created to fit within your budget. Ensuring your video content is high-quality and professional is crucial and is exactly what an agency can help you accomplish.

Video can be used in a variety of ways, which is why it is helpful to have in your marketing arsenal. Whether it is for your digital or social platforms, your advertising needs, or your customer/client projects, video can help you reach your audience in an interactive way while allowing them to get to know you and your company better.

Social/Commercial Advertising

Broaching advertising for the first time can be an overwhelming process. Having an agency on your side can help you determine where your advertising efforts and dollars are best spent in an efficient and effective way. With so many options for advertising these days, you’ll want to be strategic about where to invest your advertising budget to ensure you are reaching your target audience(s).

The advertising world has evolved drastically in the last decade, providing businesses with an abundance of new ways to promote themselves. Having the experts help guide you through the process of determining what advertising avenues to pursue can save you time and budget in the long run. From social and digital advertising to commercial and print advertising, knowledgeable agencies like us can help you find the best fit for your company and your budget.

Event Planning

Getting out both in your community and within your industry can help your company expand its presence and network. Whether you are hosting an event or attending an industry conference or trade show, an agency can help you strategize the best way to spend your time there and help you engage with the customers you are looking for while you are in attendance.

Agencies like Oreana Communications can help you develop the elements of your event or booth that will make you stand out amongst the crowd, strategize what other companies or individuals in attendance you should meet with, and help you create materials and activities that will continue making an impression on attendees long after the event ends.

Whether you need advertising help or creative assistance, agencies like Oreana Communications can help you achieve your goals and help take your new business to the next level. With the right marketing tools and tactics, you can go beyond the basics to ensure your message is always reaching the right audiences. Thank you for following our Marketing 101 mini-series! We hope you’ve found it helpful to your entrepreneurial efforts. 

Have questions about how small business can begin working with an agency? Are you an entrepreneur who has had success working with an agency on your marketing efforts and has ideas to share? Join our LinkedIn Discussion or comment below!